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Image Description The Society, Innovation, and Sports Culture
Sports Biohacking: How Far Can We Push the Human Body?

Sports have always been about pushing limits. But now, in the era of biohacking, the goal isn’t just to run faster or lift heavier—it’s to redesign the body from the inside out.

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Image Description The Society, Innovation, and Sports Culture
When Sports Change the World: Real Stories of Social Impact Through Play

Sports aren’t only played in stadiums or gyms—they’re lived on dirt fields, schoolyards, in underserved neighborhoods, and conflict zones. Beyond records and medals, there are stories where a ball, a court, or a team can change lives. Yes, sports can be a tool for social transformation. And here’s how.

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Image Description The Society, Innovation, and Sports Culture
From Stadium to Lab: How Artificial Intelligence Is Transforming Sports

Not long ago, thinking about sports and artificial intelligence in the same sentence sounded like science fiction. Today, AI isn't just in laboratories—it's made its way into stadiums, training sessions, strategy rooms... and even the stands.

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Image Description The Society, Innovation, and Sports Culture
Athlete's Brain: Can Sports Improve Our Emotional Intelligence?

For years, we’ve praised sports for their physical benefits: strength, endurance, cardiovascular health… but more and more studies point to a profound and lasting impact on the brain—and more specifically, on our emotional intelligence. Can sports make us more balanced, empathetic, and mentally strong individuals?

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Image Description Technology in Sports
Professional Cyclists Use Smart Glasses That Project Data Into Their Field of Vision

The image of a cyclist glancing down at a bike computer on the handlebars may soon be a thing of the past. Increasingly, professional riders in the peloton are using smart glasses that display real-time information directly in their field of vision, without having to take their eyes off the road.

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Image Description Technology in Sports
The Chip Inside the World Cup Ball That Helped Confirm Qatar’s Most Controversial Goal

The 2022 FIFA World Cup in Qatar won’t just be remembered for its sporting surprises or political backdrop, but also for the cutting-edge technology used on the pitch. One of the most talked-about innovations was the smart football, equipped with an internal chip that played a crucial role in validating the tournament’s most controversial goal.

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Image Description Technology in Sports
This Facial Recognition App Identifies an Athlete’s Emotional State Before Competing

In high-level sport, physical preparation is no longer the only factor that matters. Increasing attention is being paid to the mental and emotional side of performance — especially in the moments leading up to competition. In this context, a new and innovative tool has emerged: a facial recognition app capable of detecting an athlete’s emotional state before they compete.

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Image Description Technology in Sports
The Tokyo 2020 Robots Created by Toyota: How They Helped on the Field and Collected Javelins Without Human Intervention

At the Tokyo 2020 Olympic Games (held in 2021 due to the pandemic), technology wasn’t just present in stopwatches or broadcast systems — it also stepped onto the field itself. As an official partner of the event, Toyota introduced a series of autonomous robots designed to support various tasks within the sporting venues. Among the most striking was the robot that collected javelins and other equipment on the athletics field without any human assistance.

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Image Description Technology in Sports
How the “Injury-Prevention” Cameras Used at the Tokyo Olympics Work

During the Tokyo Olympic Games, many athletes had a quiet but highly advanced ally by their side: biomechanical analysis cameras, often referred to as injury-prevention cameras. Although invisible to the general public, these systems played a key role in both the preparation and monitoring of elite athletes.

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Image Description Technology in Sports
The Smartwatch That Predicts Whether You're at Your Peak to Compete

Technology is no longer just a supporting tool in the world of sport — it now wants to help make decisions for us. The latest development comes from smartwatches, which have gone far beyond simply counting steps or tracking heart rate. Some high-end models are now equipped with algorithms capable of predicting whether you’re in optimal condition to compete.

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