26/03/2025

Blockchain and sport: Tokens, NFT entries and more

While the world debates on cryptocurrencies, sport is already adopting blockchain to solve historical problems: counterfeit inputs, lack of transparency in sponsorships or transmission rights. But how does this technology work in stadiums and equipment?

Real applications in sport

1. Digital inputs and NFT

  • Input token: Teams like the FC Barcelona They use blockchain to avoid illegal relays. Each ticket is a unique and non -transferable token.

  • NFT collectibles: The NBA sold more than $ 1,000 million Historical clips (NBA Top Shot). Fans buy and trade verified moments.

2. Smart contracts for athletes

  • Los smart contracts They automate sponsorship payments according to goals (eg marked goals or minutes played).

    • Practical case: The F1 pilot Charles Leclerc He released his NFT collection with exclusive rewards for Holders.

3. Transparency in transmission rights

  • Platforms like SPARTEFY They use blockchain to track and distribute royalties for broadcasts, avoiding legal disputes.

Challenges and controversies

  • Sustainability: The high energy consumption of some chains (eg ethhereum) generates criticism.

  • Regulation: NFT still operate in a legal vacuum in many countries.

Conclusion

Blockchain arrives to stay in sport, but its success will depend on how innovation balances accessibility. In BEKEEP, we will continue to explore these technologies to apply them in sports management.

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